Services

While each client receives full service attention from Breakthrough Communications, we will work with you to create a customized action plan that includes the specific PR services your business needs ranging from a full-scale, ongoing effort to keep you in the spotlight, to a campaign focused on launching a product, service or event.

 

Publicity Plus
A strategic, comprehensive and ongoing communications effort designed to propel and maintain media coverage and public awareness of a company and its services or products. From establishing a company as an industry leader and its executives as the experts, to getting its services or products consistently featured in a wide spectrum of media outlets, our expertise lies in discovering and developing the timely, compelling story angles the media want to cover. A publicity plus campaign includes:

 

  • Initial brainstorming and planning session
  • A custom, detailed public relations action plan
  • Regularly scheduled meetings
  • Strategic messaging development and refinement
  • Press page document development (backgrounders, fact sheets, biographies, press releases, etc.)
  • Building and maintaining a strong media presence through strategic and consistent outreach to targeted media
  • Publicizing new product or service roll-outs, milestones and company news with press releases and pitches
  • Speaker placement
  • Press tour, publicity event and conference participation planning
  • Media communications and crisis communications coaching
  • Regularly scheduled results/activity reports

Media Blitz
A powerful, cost-effective way to launch a new product, service or event that is designed to increase public awareness and drive sales. A media blitz includes:

 

  • Initial brainstorming & planning meeting
  • A custom, detailed publicity action plan
  • A press release announcing your new product, service or milestone
  • A comprehensive media blitz that includes outreach to every applicable outlet and beat with compelling angles & story ideas
  • Media communications coaching
  • Regularly scheduled results/activity reports

 

Clients in the news

 

Body + Soul (circulation 578,000) will be featuring Tisserand Aromatherapy in the March 2010 issue

 

Organic Spa (circulation 70,000) featured Tisserand Aromatherapy in the February 2010 issue

 

SheKnows.com featured Tisserand Aromatherapy and Valor Chocolates in November 2009

 

Austin American Statesman (circulation 151,000) featured Valor Chocolates November 16, 2009

 

Scholastic Parent & Child (circulation 1.3 million) featured Tisserand Aromatherapy in October 2009